Protect the customer first
Verification must work for a first-time smartphone user in a low-signal village. If the consumer cannot use it, the security model is decoration.
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We build the trust layer Indian supply chains were missing.
VeriTrace AI Technologies Private Limited makes software that lets a manufacturer prove what they made, where it went, and that what the customer is holding is genuinely theirs. Nothing more, and nothing less.
Why we exist
A counterfeit pack is not a small problem.
It is a farmer who loses a season to spurious seed. A patient taking an inert tablet. A parent buying fake baby food. A brand whose reputation is destroyed by a product it never made.
The technology to prevent most of this already exists — it was just built for the West's largest pharmaceutical exporters and priced beyond everyone else. We started VeriTrace AI to change that: enterprise-grade serialization that an MSME in Rajkot or Coimbatore can actually adopt, in their language, at their budget, under Indian law.
Respect the operator
Software that fights a shop floor loses. We design for gloved hands, noisy rooms and shift targets — not for a demo on a laptop.
Earn the trust we sell
We ask manufacturers to put their brand behind our codes. So our own security, privacy and residency standards are non-negotiable.
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Production lines onboarded
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Codes serialized
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Active deployments
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Operator interface languages
How we work
Four commitments we do not negotiate.
01
India data residency
Serialization and consumer data live in Indian data centres by default. Not as an enterprise add-on — as the starting position.
02
DPDP-aligned by design
Consent, purpose limitation and erasure are built into the consumer flows, not bolted on by a legal review afterwards.
03
Your data is not our product
We do not train shared models on your operational data, and we do not sell scan data to third parties. Ever.
04
Honest engineering
If your line does not need a new printer, we say so. If a pilot did not hit target, you get the real numbers.
Leadership
Operators and engineers, not just founders.
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Aarav Ramanathan
Co-founder & CEO
Fourteen years across manufacturing operations and industrial software. Previously ran plant systems for a multi-site FMCG group.
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Nandita Venkatesan
Co-founder & CTO
Cryptography and distributed-systems background. Built high-throughput identity platforms where a duplicate key was a business-ending bug.
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Harpreet Singh Bedi
Head of Customer Engineering
Has personally commissioned serialization lines across pharma, agri and automotive plants in eleven states.
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Meera Krishnan
Head of Compliance & Trust
Regulatory affairs lead with a decade in regulated manufacturing. Owns our DPDP posture and audit relationships.
We're hiring
Build the trust layer with us.
Engineers, implementation specialists and support staff who want their work to hold up on a factory floor.