Serialization · Traceability · India-first

Verify every product. Trace every journey.

VeriTrace AI generates encrypted, tamper-evident QR codes for every unit, batch and case — then follows them from the production line to the end consumer with real-time analytics, audit-ready compliance and consumer engagement built in.

Start a free pilot Scan a sample code

2.4B+ Codes serialized

99.98% Scan success rate

48 ms Median verification

340+ Plants onboarded

Digital Product Passport

UID VT-2291-8F3A-0043

Batch · B-2026-0142

Verified

Authentic — 1st scan

Pune · Plant 04

6 hops traced

Pharmaceuticals FMCG Agri-inputs Seeds & Fertiliser Automotive Electronics Textiles Beverages Cosmetics Nutraceuticals

Why VeriTrace AI

Six capabilities. One trust layer.

From the first print head to the final consumer scan, VeriTrace AI gives you a single, verifiable record of every product you make.

Authenticity

Encrypted, tamper-evident codes that are practically impossible to clone. Every scan is validated server-side in milliseconds — grey-market and counterfeit units are flagged instantly.

Traceability

Real-time product journey from production line to end consumer. Parent-child aggregation tracks cartons and pallets, so you always know what was shipped where, and when.

Compliance

Serialization and audit-ready trails for regulated industries — pharma, FSSAI, DGFT export barcoding and GST-linked invoicing, with exportable evidence packs.

Engagement

Rewards, loyalty, referrals and feedback captured at the moment of truth — the consumer scan. Turn a verification into a repeat purchase.

Intelligence

AI analytics, anomaly detection and conversational assistants for operators, warehouse staff and consumers — insights in plain language, not dashboards nobody reads.

Made for India

INR pricing, GST invoicing, regional language interfaces, DPDP-compliant consent and India data residency. Built for the way Indian supply chains actually run.

How it works

Five steps from factory floor to consumer trust.

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Step 01

Serialize

Generate cryptographically unique IDs and QR codes at line speed — up to 1,200 units per minute, with configurable schemas per SKU, batch or market.

Step 02

Print & apply

Direct integration with TTO, laser, inkjet and label applicators. Print-head health and verification cameras catch missing or unreadable codes before they leave the line.

Step 03

Aggregate

Build the parent-child hierarchy — unit to carton to pallet to shipment. One scan at dispatch reconciles thousands of child codes with a verifiable, auditable trail.

Step 04

Trace

Every scan at every hop is recorded with time, place and actor. See live inventory, movement exceptions, and exactly where a consignment paused.

Step 05

Engage

Consumers scan to verify authenticity and unlock rewards, cashback, warranties or refills — while you capture first-party data and real demand signals.

The platform

Built for the people who actually run the line.

Operator experience

AI operator assistant that speaks the language of the floor.

Line operators don't need a 40-page manual. They need an answer in ten seconds. The VeriTrace operator assistant diagnoses print faults, explains alarms and walks staff through rework — in Hindi, Marathi, Tamil, Telugu or English.

Step-by-step fault resolution with photo diagnosis

Shift handover summaries generated automatically

Voice-first interface for gloved or hands-busy operation

Operator Assistant

LINELine 04 · Ahmedabad

STATUSRunning

OUTPUT982 / 1,200 UPM

ASSISTANT

Print head 2 is drifting. Clean the nozzle and re-run 12 test labels — rejection rate should fall below 0.4%.

Consumer trust

A verification page your customer actually trusts.

One scan tells a shopper whether the product is genuine, where it came from and when it was made — then rewards them for checking. No app install. No account required.

First-scan vs. re-scan detection for cloned codes

Rewards, cashback, warranty registration and feedback in one flow

Works offline-first on low-bandwidth 3G connections

veritrace.in/verify

Authentic product

Verified 2 seconds ago

PRODUCTCold-pressed groundnut oil

BATCHB-2026-0142

MFG12 Aug 2026

ORIGINRajkot, Gujarat

₹50 cashback Register warranty

Intelligence

Analytics that tell you what to do next.

VeriTrace AI watches every scan stream for anomalies — diversion, bulk scans in one location, unexpected geographies, sudden return spikes — and surfaces them as plain-language actions for your team.

Diversion and grey-market heatmaps by pin code

Demand forecasting from real scan velocity

Document assistant for audits, filings and tenders

Explore the full platform

Anomaly Radar

SIGNAL High

412 scans of batch B-2026-0142 from a single pin code in 6 minutes — consistent with bulk diversion.

RECOMMENDEDFreeze child codes

OWNERWest Zone QA

0B+

Unique codes serialized

Scan verification success

0ms

Median verification latency

Reduction in counterfeit reports

One code, the whole journey

Follow a single unit from press to purchase.

01 · Production

LINEFilling Line 02

UIDVT-2291-8F3A-0043

STATUSSerialized

02 · Aggregation

CARTONCTN-0417

CHILDREN24 units

PALLETPLT-88

LINKVerified

03 · Dispatch

FROMAhmedabad DC

TOPune Hub

EWAY BILL7124 8891 3302

GATE SCAN04:12 IST

04 · Retail shelf

OUTLETKothrud, Pune

RECEIVED18 Aug 2026

STOCK AGE6 days

STATEOn shelf

05 · Consumer scan

Genuine — thank you

SCANNED AT24 Aug 2026, 19:41

REWARD₹50 cashback issued

FEEDBACK4.6 / 5

01 — Production

The code is born with the product.

A unique, encrypted identifier is generated and printed at the moment of filling. Nothing is pre-printed, nothing is reused, nothing is guessable.

02 — Aggregation

Every unit knows its parents.

Units are linked to cartons, cartons to pallets. One scan at the pallet level reconciles thousands of child codes — with a verifiable audit trail.

03 — Dispatch

Chain of custody, captured automatically.

Gate scans, e-way bills and GST invoices attach to the shipment. If a consignment is split or diverted, you see it the moment it happens.

04 — Retail

Know what is actually on the shelf.

Stock age, outlet-level availability and movement velocity — the ground truth that distributors' spreadsheets never give you.

05 — Consumer

Trust, rewarded.

The consumer scans, sees the full journey, and is rewarded for checking. You get a verified purchase signal and a direct relationship.

Industries

Configured for the rules of your sector.

Each deployment ships with the schemas, reports and compliance templates your industry regulator expects.

Pharmaceuticals

Batch-level serialization, export-ready packs and audit trails aligned to CDSCO expectations.

FMCG & D2C

Rewards-led loyalty, diversion control and first-party consumer data at scale.

Agri-inputs & seeds

Spurious-input detection for seeds, fertiliser and crop protection across dealer networks.

Automotive & industrial

Genuine-parts verification, warranty validation and service-parts traceability.

Food & beverages

FSSAI-aligned traceability, cold-chain visibility and consumer quality feedback.

Export & global trade

DGFT barcoding, multi-market labelling and from-factory-to-consumer proof of origin.

Customer outcomes

Trust that shows up on the balance sheet.

We cut counterfeit complaints by more than two-thirds in the first two quarters. What surprised us was the secondary effect — the scan data finally told us where our product actually sells.

RK Rajesh Kulkarni
Head of Supply Chain, FMCG manufacturer

Our line operators picked it up in a single shift. The assistant answers in Marathi, which matters more than any dashboard we've ever been sold.

SM Sunita More
Plant Manager, Agri-inputs

Audit preparation used to take three weeks of chasing spreadsheets. The evidence pack now exports in an afternoon, and the trail is defensible.

AN Dr. Anjali Nair
Head of QA, Pharmaceuticals

Pricing

Pay for what you serialize. Nothing else.

Transparent INR pricing with GST invoicing. No per-seat licence traps, no implementation fee on the starter plan.

VeriTrace Cloud

For MSMEs and D2C brands getting started with serialization.

₹4,999/ month

Up to 100,000 codes per month

Consumer verify page & rewards

Email & chat support

See plan details

Answers before you ask.

Still unsure about something? Our team will walk your line with you.

Talk to an engineer

A single-line pilot goes live in 5–10 working days, including printer integration and operator training. Multi-plant rollouts typically run 6–10 weeks depending on the number of lines and ERP systems involved.

Almost never. We integrate with TTO, laser, inkjet and label applicators from the major OEMs, and with most vision systems already on your line. Where hardware does need changing, we specify the minimum viable upgrade.

All data is stored in Indian data centres by default, with consent capture and purpose limitation built into the consumer flows. We provide DPDP-aligned data processing agreements, audit logs and data-subject request tooling.

Every code carries a cryptographic signature that cannot be regenerated without the issuing key. Duplicate or impossible-path scans are flagged as suspected clones, and you can freeze a batch's child codes instantly from the console.

Yes. We provide REST APIs, webhooks, SFTP batch exchange and pre-built connectors for SAP, Oracle, Tally and Zoho. Distributors can use a zero-install web scanner or the mobile app.

The pilot itself is free for one production line. You cover only the consumables you would print anyway. At the end of the pilot you get a written report with rejection rates, scan coverage and a go/no-go recommendation.

Pilot programme · 2026

Bharat ka bharosa, har scan mein.

Put a free pilot on one of your lines and see the scan report for yourself. Two weeks, one line, zero licence cost.

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